Just a quick one: 2008scandinavia´s extremely popular campaign for Teknograd Mac Support finally moved outdoor in the end of january. Until now, the campaign has been made up of magazine ads and posters, so it felt good to be able to view the billboard at one of Oslo´s busiest underground stations.
Categories: Advertising · Outdoor · Teknograd · band of communicators · communication collective · creative communication agency · creative communication collective · graphic design
Tagged: 2008scandinavia, øistein, øisteinborge, band of communicators, borge, collective, creative collective, creative communication agency, creative communication collective, erik, erikheisholt, heisholt, holm, mac support, martin, oistein, oisteinborge, Oslo Sporveier, Outdoor, print campaign, T-banen, Teknograd, Teknograd outdoor, Underground poster
In the end of january 2008, Lego turned 50. To celebrate, 2008scandinavia constructed a billboard entirely out of small Lego bricks, and displayed it at premium shopping malls in Oslo, Norway. And yes, it took us a while to build. Thank god we are a band of communicators. Some of our youngest “band-members” from Westerdals School of Communication helped us out, and after two long nights, we were done. In every great project, there´s always an obstacle or two, and what we had not planned well enough, was transportation. Off course, the Lego-board was more than fragile. But after scratching our heads for a while we came up with a good solution, borrowed Motion Blur´s production van, and drove down to Aker Brygge Shopping mall at the crazy speed of 15 km/hour. Our friends in JCDecaux provided us with premium location, and there it was. Alive and well. We´re proud of the job, Lego is, and has always been, important for our creative development, and 2008scandinavia is happy to give Lego something back. It took us two cases of Lego Norway´s promo bricks to get this done, 8000 bricks. Now, we look forward to breaking it apart in a few weeks time. That´s something we´re going to put on tape. Stay tuned for the result.
Categories: Advertising · Lego · Lego ambient idea · Lego-creation · band of communicators · communication collective · creative communication agency · creative communication collective · graphic design
Tagged: 2008scandinavia, Øistein Borge, band of communicators, borge, creative collective, creative communication agency, creative communication collective, creative Lego-constructions, Erik Heisholt, heisholt, Heisholt+Borge, holm, impressive Lego constructions, JCDecaux, Lego, Lego billboard, Lego bricks, Lego+play, Lego-constructions, Martin Holm, Oistein Borge, play with Lego, Westerdals, Westerdals school of communication, Westerdals+Lego
