Try advertising agency has won the “Agency of the year”-title in Norway the last 5 years or so. Their growth has been very impressive, and many of the best creative people in the country work there. They produce a great number of work each month, and even though it always look professional, many feel, including themselves, that the groundbreaking creative standard could hit the light a bit more often. Having said that, 10 – 15 times a year, work you really wish you did yourself, come out of Try. Their latest commercial for VW Passat is a good example. Try´s best creative team in our opinion, Thorbjørn Ruud and Petter Bryde, went to Bollywood with production company Paradox some weeks ago, and we must say the final result is uplifting.
Really nice VW Passat-commercial from Try
March 10, 2008 · 3 Comments
Categories: Advertising · band of communicators · communication collective · creative communication agency · creative communication collective · marketing
Tagged: 2008scandinavia, Øistein Borge, Car commercial, Erik Heisholt, Kjetil Try, Kjetil Try + Bollywood, Nice car commercial, Paradox, Paradox reklamefilm, Petter Bryde, Thorbjørn Ruud, Try, Try + Bollywood, Try Advertising Agency, Try Reklamebyrå, VW commercial, VW Passat + Bollywood, VW Passat Comemrcial
3 responses so far ↓
Deepak Chawla // April 9, 2008 at 1:26 pm
I have a little comment on the theme. People might think I´m criticising because I, myself, am an indian-born-living-in-norway. And that is, somewhat true. Now, I have a problem with people and the advertising agency, TRY, calling this a commercial made in Bollywood. I recall when the competetion from Paradox was running, even they referred to it as a kind of bollywood theme. But the truth is, IT IS NOT! Bollywood is just a term for the filmindustry in the northern India, basically from Mumbai, earlier Bombay (:therefore Bollywood). This movie, though, has no similarity with a typical bollywood movie. It has none of the ingredients that a typical bollywood movie has. Therefore, I think it is wrong to refer to this commercial as a “commercial from Bollywood”. No offense though. Filmen var morsom, det skal den ha. Hadde bare litt behov for å være litt pirkete.
Kalpa // May 21, 2008 at 2:10 pm
For the first time just last night I saw this ad on YouTube in the US. I agree with Deepak. This ad is neither a ‘Bollywood’ theme nor a ‘Bollywood’ production. If anything, to me it seems more like a spoof on R.K. Narayan’s classic novel, “The Guide” (but in reverse); similarly, Kiran Desai’s novel, “Hullabaloo in the Guava Orchard”. The theme of “The Guru” with a fan-following seems to have been used in numerous ad commericals/and in movies in recent years. Treatment and execution have varied. Metlife (Insurance & Financial Planning) used it for their multicultural advertising directed to South Asians in the US in 2004/05.
Now, the co-producer of this commercial is Mumbai-based and does indeed have clients from the Bombay-based film industry; but more importantly, he is a professional advertising agency veteran who has produced work for multinational banks, for world-class hotels, for corporates, the works… His ad career started at Ogilvy & Mather – no less. The production values from Stratum Films, his company, are always excellent. I happen to know his work ethics & style since we were colleagues for a few years – but that was a while back.
However, I am indeed curious, and interested in knowing what the audience-response was to this ad theme & concept – in Norway. The ad is posted on YouTube and elsewhere, but I’ve read no comments except on this page. Can someone in the know fill me in on this? Thanks a bunch.
Michael Tim // February 28, 2009 at 4:52 pm
I love your site!
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