2008scandinavia picks up first creative award

2008scandinavia picks up its first creative award. The “Outdoor Price” for January. Client: Lego. Work: “Under construction”. A billboard built entirely out of small Lego-bricks, to celebrate the Lego-brick´s 50th anniversary. Each monthly winner competes for the big price at next years “Golden Pencil”-awards – “Outdoor idea of the year”. 

2008scandinavia celebrates Lego´s happy 50

In the end of january 2008, Lego turned 50. To celebrate, 2008scandinavia constructed a billboard entirely out of small Lego bricks, and displayed it at premium shopping malls in Oslo, Norway. And yes, it took us a while to build. Thank god we are a band of communicators. Some of our youngest “band-members” from Westerdals School of Communication helped us out, and after two long nights, we were done. In every great project, there´s always an obstacle or two, and what we had not planned well enough, was transportation. Off course, the Lego-board was more than fragile. But after scratching our heads for a while we came up with a good solution, borrowed Motion Blur´s production van, and drove down to Aker Brygge Shopping mall at the crazy speed of 15 km/hour. Our friends in JCDecaux provided us with premium location, and there it was. Alive and well. We´re proud of the job, Lego is, and has always been, important for our creative development, and 2008scandinavia is happy to give Lego something back. It took us two cases of Lego Norway´s promo bricks to get this done, 8000 bricks. Now, we look forward to breaking it apart in a few weeks time. That´s something we´re going to put on tape. Stay tuned for the result.