The Sofapig works out

Affe, the Sofapig, keeps on struggling to become a healthier person, and here is the latest document over his heroic efforts. The clip is a bit long, but you will find some bleeps and blunders here that makes it worth waiting for. 2008scandinavia suggested for our client Oxygo Gym that they should hire a couch potato, “sofapig” in norwegian, and here he is.

 

The Sofapig comes alive

 2008scandinavia suggested for our client Oxygo Gym, that they should create a new position at the gym. They agreed and advertised for a Sofapig – more known as a Coach Potato in the english languague. The Sofapig´s tasks is simply to get in better shape – and blog about it. So here we go, 2008scandinavia proudly presents Affe (we all know what that means in german…), the Sofapig. In the months to come, we will be really good friends. After easter holiday, the Sofapig´s homepage http://www.sofagrisen.no will be up and running. 

2008scandinavia picks up two awards at the Golden Pencil

Last friday, norwegian Creative Forum arranged The Golden Pencil 2007 – Gullblyanten 2007, Norway´s biggest and most important domestic creative award show. A bit like The One Show or the D&AD in the US and the UK. As usual the agencies Kitchen, McCann, DDB and Try won the most awards, and as usual, a lot of the results in the different categories are totally impossible to understand for everyone else than the jury. Especially the Art Direction-category was a great mystery, handing the gold award to two Djuice-commercials, using a deliberately “bad-taste 70´s” style, not unlike what 2008scandinavia´s good friends in Traktor is known for every now and then, and do 100 times better. The commercial are quite funny, and more than decent, but to award them gold is outragous. Especially when you bare in mind all the brilliant art direction work that never even picked up a diploma (shortlist). But that´s the same story every year, and what are you going to about it? Put robots in the jury? All the discussions is half the fun.2008scandinavia picked up 2 diplomas. One for our digital work for Norli´s Antique Books , and one for our poster campaign for Teknograd. We found it very strange that the doublespread magazine ad “Shark” for Teknograd did not receive an award. But again. That´s life when it comes to award shows. We´re happy about our two diplomas, given the fact that we only had excisted four weeks before entry deadline.We´re also happy about our friends in the rather small agency SMFB, who picked up three silvers and eight diplomas. We love to compete, we love to win awards. Next up are Clio, The One Show and Cannes Lions. Hopefully, 2008scandinavia will score even better here than home in Oslo. In the picture: Left: Erik Heisholt of 2008scandinavia. Right: Not Erik´s kid brother, not Bjørn Borg, not even Bjørg Borgen, but the very talented young art director, Hans Martin Rønneseth of SMFB.

2008scandinavia´s first digital work

Some weeks ago, 2008scandinavia was challenged to create Norli´s Antique Books first website. Norli´s Antique Books is a small store in downtown Oslo, full of great literature. When you walk in, you leave the modern world behind, and instantly, the pace slows down. The scent of old leather, paper and the carpet, which should have been vacuum cleaned every now and then, is like a spa for your mind. Then, you find an old book, sit down in one of the old chairs and start reading. It´s quiet, just you and your book and, and…how the hell are you going to transfer this feeling into an interesting digital idea? We sat down with our friends in the premium norwegian digital company Mediafront, and came up with this solution: www.norlisantiquebooks.com